Sales Pipeline Management 101

Your sales funnel - also known as your revenue funnel or sales process - leads prospective customers through their buying journey. If viral loops do not suit your product, think of other product features to improve your company's sales pipeline. These 6 points will allow you to create a strong front-end for your sales funnel. This goes back to what we were saying about funnels being data-driven, but to a whole different degree.

Meanwhile, executives at ChemCo, measured each of the firm's salespeople all along the funnel. Your sales team can help you discover questions customers ask or pain points. You should have a contingency plan around the last stage of your sales funnel to offer a convenient payment experience.

A lot of people talk to us about new customers, and how to get found on the first page of Google, and building up a fan page, and running Google ads, and all of that is great from a traffic standpoint, but when you've built a large database and when you have a book of business, a clientele, you have probably the best asset in your possession that you could ever want.

It is in the best interest of a sales person to have a robust sales funnel at every stage of the sales pipeline. However, sales team finds out that only 40 leads are qualified out of these 100. You need to grease the skids,” effectively engaging leads throughout the process and eliminating potential objections that lead to drop off.

But also build a criteria framework for establishing when a lead should move from one stage to the next. We will be offering a low priced product or service, the kind of thing that people don't have to think about spending money on, an impulse purchase. For many years, the sales explanation industry” has worked with and discussed a Funnel or a Pipeline model to explain how you need many more leads to eventually turn into prospects, and then ultimately a smaller subset who become actual customers.

Backtrack and take a look at your sales pipeline from your customer's point of view. You've now created some buzz about an informative webinar your customers want to attend. By creating a lead magnet that is relevant to your channel and your offer, you'll accomplish a few different tasks - you'll get a higher open rate in your emails, sales prospecting you'll avoid the spam box and get more deliverability.